Usher uses artificial intelligence to turn his description of Rémy Martin cognac into artwork – Daily Mail

Usher uses artificial intelligence to turn his description of Rémy Martin cognac into artwork

By Paul Chavez For Dailymail.com

Published: 02:56 BST, 29 July 2022 | Updated: 03:02 BST, 29 July 2022

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Usher has used the power of artificial intelligence to turn his description of Rémy Martin cognac into artwork.

The 43-year-old singer launched his limited edition 1738 bottle with Rémy Martin by using his own musical vocabulary to describe the taste of the cognac.

His description was fed through an AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into artwork.

Cognac collaboration: Usher has used the power of artificial intelligence to turn his description of Rémy Martin cognac into artwork

The ‘Usher x Rémy Martin 1738: A Taste of Passion’ campaign was imagined by the boutique advertising firm FRED & FARID New York.

Usher made more than 50 different art pieces before making his choice and some of them will be displayed during the after party of his Las Vegas residency also called ‘A Taste of …….

Source: https://www.dailymail.co.uk/tvshowbiz/article-11060165/Usher-uses-artificial-intelligence-turn-description-R-Martin-cognac-artwork.html